When using Link
marketing you first need to understand certain principles in order
to evade the pitfalls. We would recommend that you follow ethical
practises and discourage spamming techniques in order to build a
successful and reputable business and avoid the backlash that you
will receive if you participate in spamming
activities.
Can I buy page rank, You can’t buy page
rank this is a system devised by search engines to score web pages
solely on reputation and recommendations through the process of
links and the search engines tend to penalize sites that are know to
participate in any activities that manufacture false page rank.
After all it’s their system and their rules so you cant really argue
with them here. Sure you can try but at your own peril no doubt. You
can easily build up page rank simply be contributing something
useful to the web surfers if you are unsure how to do this then
contact us we will review you business no charge and make a few
suggestions. This brings to question how can you
buy Links used for advertising without passing page rank. Generally
advertising links either use rel="nofollow" when html links are used
on pages others get opened in a pop-up window through
JavaScript (like Adsense) or they get channelled through a
redirector page that is disallowed in the robots.txt file. The
redirector page may perform a Meta refresh to the external link so
it should also have a robots Meta tag specifying
"noindex,nofollow". Or it can do a 301 redirection in which case
of
course there is no html content on the redirector page and
the actual
redirection is handled either at the server level
(e.g. in an .htaccess
file which redirects that page with a 301)
or through server side
scripting (like php) which sends through
a 301 header with the
redirection.
Pitfalls associated with link
marketing.
Link manipulation , Link farms, Link
exchanges avoid these they will get you blacklisted Recommended
action is to cut all ties with these company’s before they get
discovered or you will take the fall while they just set up
elsewhere.
Google
bombing. Not so bad only really damages your
branding efforts this is when there are many external links pointing
to one of your pages with a particular recurring anchor text that
you don’t appreciate.
When a
high number of back links with a particular text point to your page,
especially if
from high PR sites, the anchor text becomes part
of your own web page
content being linked to, so your page will
be found readily when one
searches for those things. Recommended
Action: Bear in mind its irrelevant whether the
text nice or mean, your ranking in general for your normal website
content is
not affected negatively by this association with
irrelevant text. In fact it can get you a bit of a page rank boost.
Google Bowling : a malicious method to harm
competitors by readily
engaging in 302 hijacking of other web
pages.
Resulting in redirected urls ranking for the hijacked
page keywords. This means that if the redirected urls also have
sufficiently high page rank, then would conceivably show up above
your original, hijacked
page for searches that ought to bring up
yours.
Ethical Link Marketing (so what
are your
options)
Reciprocal links: In themselves are not all
bad, many sites interlink,
due
to the niche they occupy. This is in fact an excellent
method of filtering and exchanging relevant traffic between sites
with similar topics (obviously not competitors).However I think it’s important how it’s
implemented for example a links page as such is a little outdated,
However if you do want to add one you might want to keep it out of
your mainstream navigation, most webmasters (at least the ones that
matter) will know to approach you through your set up contact
channels anyway and you would be better of choosing the sites you
want to link to yourself and contacting them. Placing text links
within your content un-clutters your pages giving a more
professional feel.
Buying Links: Make sure they are above
board, if your good at stealing traffic with a well-chosen phrase
this can be an excellent method of getting cheap advertising as you
tend to pay a fixed priced for a fixed period, this is often
brokered by a third party or between the web sites themselves
although I suggest you know what your doing first before you go
solo. Things to consider would be positioning, size, what you can
and can’t say in addition to pricing the value of a link.
Remembering things could change, a page rank drop or a slump in
traffic. So over all quite an involved method of advertising to set
up but on the other hand effective and cost
efficient.
Self-Promoting: See Networking, Article submissions or our
tutorial section on external optimisation,
which covers SEO and directory
submitions
