Part 3:Producing Web Income

Before you start attracting visitors you will need to have in place the means to generate income this can always be tweaked later as the visitor stats pick up. Here we will introduce you to the best revenue opportunities available.

In this section we would encourage you to incorporate and develop the means to generate the highest level of income your online business is capable of by using proven techniques while earning income from a variety of respectable internet based sources as discreetly as possible.

Monopolise your internet profit based on the type of traffic you generate: this again comes back to the target audience and varies from structural and content style of your pages.

For example a web page that contains plenty of original content and good SEO would generate a greater volume of traffic however as a result of all this content strategically placed products would be in danger of being 'Buried'. Recieving revenue from refering visitors to adsence or using some form of cpm advertising would usually have a greater profit potential.

On the other hand if your site is product strong you would be inclined to make a higher profit from visitors arriving at your page with a specific purpose in mind without side tracking them, advertising should be done with the purpose of catching non demographic visitors instead of them simply slipping out the net While at the same time containing those targeted users.

Make use of several income streams: Even if your Selling your own products or services there are several ways of supplementing your income without compromising your site's integrity. Again its about forethought a page's integrity should never be defaced by to many adverts and popups, the visitors dont like it and neither do the advertisers. Make sure this is allowed by the advertisers first, always read the conditions.

Positioning your ads: Visitors in general have a negative attitude towards advertising, by positioning the ads so they fit in with the natural flow of the website navigation, your visitors are more likely to think of them as a resource or navigational link and are more likely to click on them if you place your ads to the side out of the way they are likely to be ignored bearing this in mind no two websites are the same and the only way to find out which position works for you is by testing a few alternatives. You can get away with more add placements by adding them discretely throughout your page in prominent and relevant positions in such a manner that they add to the content and suggest that your page is resourceful this will also provide your advertiser with better targeted hits and could result in you getting a preferred publisher status.

Choosing from the Options Available for Web Based Revenue.

There are several options available for making profits choosing the right option will depend on your web page and again require a little research. See our Internet Income directory for the complete listing of providers.

Content relevant adds: The most well know google's "Adsense" allows you to custom keyword links into your pages this is both unobtrusive and profitable. There are two common ways of increasing your adsense revenue, first the one I dont recommend quite simply because you should never underestimate a happy customer, this one I've sure you have all seen, its a bit like giving visitors the run around by luring them to your site only to find there is nothing really relative to what your searching for except for this rather conveniently placed advert often used with parked domains you may get a higher click through but in general the cpm is weak.

Now the correct way, firstly do some research as certain keywords in your script have a higher bidding value that others. For example if your were writing an article on car spares and you were trying to decide if your were going to use the keyword phrase "car parts" or "motor parts" within your text although "car parts" has a higher search volume (15 x more), "motor parts" has a higher CPC of $0.30 - $0.42 as opposed to "car parts" CPC of $0.26 - $0.38,(as per adwords on the 06/12/07) in fact 13% more. Now if you have a top listing for both key phrases on the search engines by doing a little research and targeting the unlikely keyphrase you have just increased your adsense revenue conversion by 13%. With this in mind, strategically place researched phrases in proximity to the adverts coding.

Secondly have good original content on your page, If you do this and an individual clicks through to another website only to be disappointed in what they discover, research shows that most visitors will use the back option rather than click on from the poor quality site, often rewarding you with multiple clicks.

Adsense its suitable for a variety of sites (even Blogs) irrespective of how much traffic you get. One of the drawbacks is when competitors trigger these cheating flags by bulk clicking on your adverts from a common ip address this can result in your site being banned you will have the opportunity to contest however this is time and income lost.

Another option is affiliate programs, this is generally better than signing up to an individual sites affiliates as it offers greater scope reducing administration and consolidating your earnings for a relatively modest percentage, this also gives you the freedom to play around until you find a affiliate relationship that works.

Many site's will use reward schemes and competitions in conjunction with mass mailings to drum up business in general this method has developed a bad reputation and quite simply to many people are doing it and the majority of them are scams, my advice is if your going to spend the time developing a business then build one that will stand the test of time with a loyal visitor base.

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Turnkey is basically a product or system that can be operated with little or no additional configuring this could be in the format of a software product an ebook or even a link to an auction such as Ebay. This is a good way of selling products without doing anything other than a little administration and marketing.

Drop shipping is when you sell a product online with a mark up of your own choice and receive the payment directly, then resubmit the order with the drop shipper who will supply your customer then charge you the wholesale price, the advantages are clear you dont have to worry about storage, shipping or capital to hold the inventory. This is one way to keep ahead on your cashflow.

You need to look around for products with good retail potential and profit margin. Try to specialize in a specific market make sure your buying directly from a reputable drop shipper and not from another middleman posing as a drop ship site, this is similar to selling your own product and will keep you busy with customer services and administration so make sure the profits there for your investment in time. As always do your research first.

CPM banners links and Popups/ popunders can work and are a very simple way of receiving income but you do need high traffic stats to profit much from this and popups are known have a negitive affect on both your ranking and visitors. Cpm meaning cost per 1,000 impressions, can pay anything between $0.20 to $2.00 per thousand hits depending of the rated quality of your site and the location of the traffic. This is a popular option for games sites ect and is a good example of how visitor trends should affect your choice of advertiser.

Don't be fooled though it may be for unique impressions and many of these sites will only acknowledge less than half of the hits and in the case of popups lets not forget all the popup blockers out there,not to mention the cause and effect of banner blindness. This aside its easy revenue to add to you site and if you monitoring your traffic you can strategically place them on certain pages. There are a abundance of site's offering this I recommend you do your research and make sure the sites you use are not blacklisted.

Do it yourself options: Selling links , Donations and membership fees: don't underestimate these option's great for clubs, free tutorials, humour (entertainment sites) and charity organisations and easy to set up with paypal. You will be surprised how many people will donate to a site they have enjoyed or found beneficial.

Next in part 4 its time to start optimising your web site externally