Link Marketing
Building good links to your website is essential, quite simply because links are the core nature of internet navigation. To develop a good knowledge of linking technique's as well as pitfalls we suggest you take a look at the guidelines within our Link Marketing tutorial. Persuading other web sites to link to your own could be one of the cleverest pieces of marketing you do - it's low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine ranking. Links are one of the most popular ways for people to find new sites and so the more quality sites that link to you the better. Using the page optimiser tutrial will guide you through the basics. However feel free to post your questions and discuss to help develop your personal linking campaign.
Three must do steps to successful generic linking
Step one: The page you are marketing for linking to should to be a "destination" by this I mean offer something of substance to the visitor as apposed to insinuate substance and simply reroute the visitor elsewhere. You may notice this technique with search engine results however this doesn't work with site linking. If you don't do this you are simply wasting your own time.
Step Two: Now you have something to offer work on the pull factor or "Bait" in the form of a fitting description of what's on offer and a link text that complements yet at the same time attracts visitors to click through use a different variant for each Link.
Step Three: Locate suitable sites to link from: Ask yourself the following questions. Where would you go to find this information? Does this sight have enough traffic for it to be worthwhile? And does this site facilitate and permit linking ( See our tutorial section that deals with Link marketing for linking options and techniques).
Well I did say three steps not three easy steps If you wish to Jump start your Link Marketing TextLinkAds Offers a market place in which to sell and buy Links, Use this link to make use of thier new custmer promotion of $100 worth of free links.
Link Marketing Q & A
Question: Do large numbers of irrelevant links harm my sites ranking? Answer: Yes: Trials we have conducted would indicate an penalising anomaly within major ranking algorithm's that probably recognises this as a form of spamming.
Question: Do the search engines pick up and penalize reciprocal linking? Answer: NO, as long as you dont trigger any spamming flags (Do not join link exchange programs). The developers recognise similar sites interlinking as a positive activity to filter out similar queries within a common category so the visitor can arrive at the preferred information source. Friendly Links and link partnerships developed through networking do have a limited benefit.
Question: Should I only look to link from high ranking pages? Answer: No , Naturally the higher the ranking page you link from the better for your ranking however if you do this you will progress very slowly. A high ranking page may seem like a good option however chances are the webmaster is reluctant to give away potentially profitable links so you should look at the pages potential as a criteria this way the topic is fresh and the page rank could improve at a later stage. If you link proves popular other webmasters will pick up on it and promote it for you. When link marketing you should target the appropriate traffic for your site and not the page rank this will develop at a later stage as a reflection of good link marketing.
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