Idea Blog: Branding- making your product stand out.

Idea Blog: A brand should always evolve around an central Idea it should be provocative and unique. Using an Imagery or an Idea to catch the consumers eye and make a lasting Impression while at the same time forming a firm link between branding and product. A pragmatic or comparative approach should never be used in the development of a brand only to access potential of a brand , a mistake to many marketers make. I propose an Idea Blog exercise to jump start this topic with this basic concept in mind what elements of Branding make the Brand and what are pitfalls of branding. I will start of with an one so you get the what I'm trying to achieve: With Simplicity the consumer can absorb a concept while on the other end of the spectrum confusion can evoke an impression on their own great allies to Branding however if you try and combine them the effect is often neutralised. In conclusion trying to thrown together an Idea by combining the best elements that have worked in the past is often a marketers pitfall. (posted by: moderator Jeff Replies (1))