Marketing Strategy
Convert your Business plan into a Marketing Stratergy
By this stage you should be generating enough traffic to understand your
conversion rates a Marketing plan can now be developed to push your website to
the next level Optimising your web page is the key to marketing on the internet
with regard to establishing a presence. By using optimising techniques in the
construction of your pages and external optimization strategy's you can now
benefit from the most valued form of traffic generic or natural traffic. You
will now need to develop your own active internet marketing strategy in order
to drive your sales further. This should be built around the basic corner
stones of a basic marketing plan which are market dominance, market
penetration, innovation strategies and growth strategies. Then you combine this
into the more specific field of internet marketing Incorporating your already
implemented SEO practices with effective advertising strategy's. We have many
useful articles and
resourses avalaible to help you develop your own marketing stratergy.
Top tip: Make sure you have a subjective view, test
the marketability of your product before you start. A vision is a good thing
however it only works within the framework of a strong value proposition.
Visitor Trends and Loyalty
Internet marketing is all about controlling your visitors trends for example
unique visitors, time spent on a page, visitor loyalty are not only good for
business they also play an increasing part in the ranking process on the
internet. The tracking text you get from the google adwords webmaster tools has
been noted as playing a part in the ranking process that cannot easily be
tampered with so will no doubt be a important ranking factor in the future.
Having good visitor trends in turn will make you more visible and create the
snowball effect that internet marketing is famed for with independant media's
like blogs and chats rooms due the credit for many of todays success story's.
Top tips:1:To maintain your presence in the market you should keep your visitors
both intrested and loyal by updating your pages regularly,
2: Use
add to favourite and save as homepage links (allowing visitors a handy
tool for returning to your site). 3: Use opt in newsletters to maintain
contact with your visitors.
4: Prominently displaying phone number, addresses and
contact information will encourage the visitors of the web pages integrity and
customer focus . 5: Write descriptions and scripts so they describe benefits,
positive themes and are customer focused, rather than simple bland descriptions you
can visually highlight the key focal issues to avoid burying them in detail.
6: Encourage interaction with the visitors perhaps with minimum effort voting
buttons or suggestion boxes. 7: Look for new search phrases that have been used to
visit your site to help with brainstorming.
8: Keep abreast of current trends
and maintain core keywords for your Website. Stay abreast of developments
relating to the contents of your Internet pages 9: Create a new page on
your site with RSS feeds relating to your subject matter this adds value to
your site while giving you usefull updates to work on.
10: Like wise you can
syndicate your own content.
Establish and maintain your presence in the marketplace
Establish your presence in the Internet market with the help of relevant directories, online forums, blogs and link exchanges to maintain your popularity.
Maintaining your popularity is the key here with things like eyecatching designs, branding, catchy phrases,being on top of current affairs keeping your subscribers loyal and reminding them you always around without offending them. The latest trend being the video feeds and mobile connections, and tommorrow who knows. Whats your site got that others havent and how long can you keep it "yours". This part of the deal will come back to one thing your own creativity and innovation, the part that separates the big success story's from the rest of us. Breaking into a competitive field or a business which is wide open to competition can be done using two methods. Method 1: Create a campaign that makes money through high volume sales with slim margins or Method 2: Do the opposite and establish your name in one or more tight niches. By doing this you will reduce the size of the competition by separating yourself as a unique, trendy or specialist source within the larger market.
Growth strategies and Advertising
To expand your presence in the internet market you need to start advertising
begin or join an affiliate program and use
reputable company's to run your advertising promotions. The types
advertising promotions would vary from the type of web page you may have, for
instance if your selling your own product, drop shipment or turnkey, I would
recommend Google Adsence, an Affiliation partner or another pay per lead
option. However if you've published a site which profits result in popularity
rather than targeted hits you would be more inclined to opt for CPM marketing
and search engine. There are two main reasons for using CPM marketing,
establishing and promoting a brand name or product and converting the low cost
CPM traffic into more valuable lead or higher value CPM traffic.
Top Tips:
Internet product marketing: Adding items such as events products and services
to the Google base data API is
a handy tool to market specific Items with options to bulk upload your entire
inventory this allow's visitors to easily find the product they are looking
for, you dont even require a web site to make use of this service.
Search
engine marketing and SEO, getting listed on search engines and directories: A
recent Page Optimiser study showed that web surfers prefer non-paid listings.
For this reason, high rankings in search engines still matter and are free so
instead of spending money advertising you might prefer to invest the time in
your SEO development.
Getting listed on major search engines.
For Organic traffic: Be patient There are many programs and sources promising
fast solutions however it all comes back to the basics that we have gone
through in this tutorial anything else is of little significance so dont be
manipulated by SEO opportunists the trick is to regularly monitor your progress
and adjust your format from time to time to optimise it using SEO tools the
important ones being freely available on this site
(click here for seo tools)as well as many other internet SEO websites
including Google webmaster tools. For Paid Traffic: PPC search engines are
search engines that allow you to bid for a special position on their result
pages. You pay a certain amount for every click your listing receives. The
major players are: Google Adwords Overture (now Yahoo! Search Marketing) is
thelargest PPC search engine worldwide. Overture listings appear on Yahoo,
Lycos, AltaVista, InfoSpace, MSN Search and on many smaller sites. Espotting
(merging with FindWhat)is the largest European pay per click search engine
provider. Espotting listings are on the European versions of Yahoo, Lycos,
AskJeeves, AllTheWeb and many other major European search engines. Kanoodle( a
smaller player) listings appear on CNet, HotBar, Galaxy and many other smaller
sites. With cheaper bids than the other two PPC search engines no deposit and a
free test their search engine it should not be dismissed. Top tip: Make use of
up to $500.00 in promotional
codes on these top pay per click search engines to test your landing
pages It all comes down to your visitor versus sales conversion rate and the
price of your products. To determine the effectiveness of bidding on pay per
click search engines, you must constantly monitor your bids. Only by keeping a
close watch will you know if PPC advertising works for your site.
Internet Marketing is a complicated an ever changing industry learning the in
and outs is an ongoing process however having a game plan is an integral part
of any successful business and has an important role to play in the development
of your web site. Now let go to the next section Part 6
monitoring your website